We're an AI agency, and we're going to tell you when NOT to hire us. Because the fastest way to lose credibility is to oversell — and this industry has enough of that already.
The Hype vs. Reality Gap
Every vendor tells you AI can do everything. It can't. AI agents are powerful tools with specific strengths and real limitations. Understanding the boundary is the difference between a successful deployment and an expensive disappointment.
When AI Agents Excel
High-Volume Repeatable Tasks
Processing 500 customer support tickets. Analyzing 200 competitor product pages. Reviewing 1,000 resumes. Any task that's well-defined, repeatable, and high-volume is agent territory. Humans doing this work aren't using their strengths.
Research and Analysis at Scale
An agent can read 50 research papers in the time it takes a human to read 2. It won't understand the papers as deeply, but it will identify patterns, extract key findings, and flag what's worth a human's deep read. This is triage, not replacement.
Content Generation with Human Review
First drafts of reports, documentation, marketing copy, technical specs. The agent gets you 70% there in 5% of the time. A human polishes the last 30% — which is the part that requires taste, judgment, and brand knowledge.
Technical Documentation and Code
API docs, code comments, test suites, boilerplate code. Agents are genuinely good at this — the output is structured, the requirements are clear, and quality is measurable.
When AI Agents Struggle
Novel Strategic Decisions
Should you enter the Indian market or Southeast Asia? Should you acquire this company? These decisions require judgment, intuition, and context that can't be captured in a prompt. Agents can inform these decisions (with research and analysis), but they can't make them.
Deep Relationship-Dependent Work
Investor relations, key account management, partnership negotiations. These succeed or fail based on human trust, reading the room, and years of relationship building. No agent replaces a handshake and eye contact.
Highly Regulated Compliance Work
While agents can assist with research (like NRIGPT does for NRI taxation), the final compliance determination needs a qualified human. The liability sits with a person, not a model.
Creative Brand Strategy
A brand identity isn't a prompt output. It's the result of human intuition about culture, aesthetics, and emotional resonance. Agents can generate 100 logo concepts — but picking the right one requires human taste that AI doesn't have.
If you need someone to build deep investor relationships or navigate a hostile board situation, hire a human consultant. We're not the right choice for everything — and anyone who tells you they are is selling you something.
The Hybrid Model
The answer isn't 'AI or humans.' It's 'AI and humans, each doing what they're best at.' At Proxie, our 15-agent swarm handles research, analysis, and first drafts. Humans handle strategy, nuance, and final approval. The result is consulting-grade work at software speed.
Questions to Ask Before Hiring an AI Agency
- ▸Is your task well-defined enough to describe in a brief? If not, you need a strategist first.
- ▸Is the output measurable? If you can't evaluate quality objectively, human review becomes critical.
- ▸Is speed more important than novelty? Agents are fast at known patterns, slow at novel ones.
- ▸Do you have the data? Agents need inputs. If your data is messy, start with data cleanup.
- ▸Are you comfortable with 'good enough' first drafts? If every word needs to be perfect from the start, agents add friction.
If you answered 'yes' to 3+ of these, we're probably a good fit. If not, we'll tell you honestly. Let's figure it out together — reach out and we'll scope whether AI agents make sense for your specific situation.